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Database search is not oriented towards text search and relevance ranking: they are great for locating widgets by part number and listing the inventory of leather slippers, but not so good at helping site visitors find the articles on widget quality or comparing leather and fleece slippers. Text search engines are often the right solution, even for database-backed sites. Databases store their information neatly organized into fields, such as product name, category, description, price and so on. However most people don''t like to choose a field before searching: who knows whether "widget" is in the name, category, or description field? While databases can set up complex queries to find the search words in all applicable fields, this makes them slower to respond and more difficult to program.

Signs in the window are restricted to the size of the frame. Banners have no such restriction. They can be as big as the building. Big banners offer eagle flexibility. You can change a banner. A new banner can have a new message. A new banner can have new colors and new dimensions. As time passes, events and sales and promotions change. So can that big banner. Big banners are relatively inexpensive. They hardly require research and development. The materials are readily available. Rocket scientists are not needed to make even the biggest banner. The big banners do not require the intensive work and time of an army of sign professionals. There is no major fabrication, no electrical work, and no real installation creek woes. Big banners are effective and match up well in comparison to print advertising and media promotion in terms of coast. Big banners represent a fraction of the expense associated with direct mailings, TV ads, and telephone solicitation. Bold can be a massive billboard on the highway, a logo emblazoned on a vehicle, or simply a cloth banner. However, not only backpack must customers see the sign, but they also should read it-and should absorb the message that it offers. Sometimes in the sign industry, the phrasing or the

Search logs show clearly that most people will not do anything complicated while searching -- they will give up if the search is too hard to use. Full-text search engines offer simple and flexible search options, with most providing an Advanced Search feature for power users. Database search functions tend to look for exact matches in capitalization and characters. Many text search engines will automatically match lowercase searches with any text, and will adjust for extended and diacritical characters. Some also allow search administrators to set up synonyms for searching ("doctor" and "physician"), or automatically perform stemming (find "octopi" when searching for "octopus"), fuzzy matching (find "goose" when searching for "geese"), and sound-alike matching.

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